UTM builder
Build clean, consistent UTM-tagged links for every social campaign. Fill the fields, get a ready-to-share URL, and copy it in one click — no spreadsheet required.
Three steps, no learning curve
Paste the destination URL
The page you want the click to land on, including https://.
Fill the campaign fields
Source, medium and campaign name are the essentials; term and content are optional.
Copy the tagged link
Get a clean, encoded URL and copy it in one click, ready for your bio, post or ad.
Get more out of it
- Keep a naming convention: all lowercase, hyphens not spaces, so your analytics stay tidy.
- Use source for the platform (instagram), medium for the type (social, cpc) and campaign for the initiative (spring-launch).
- Do not add UTMs to internal links between your own pages — it resets the original campaign attribution.
Questions about this tool
What are UTM parameters?
They are tags added to a URL so your analytics tool can attribute the visit to a specific source, medium and campaign. They are the standard way to measure which posts drive traffic.
Which fields are required?
Source, medium and campaign are the three that matter most and that most reports group by. Term and content are optional and useful for paid keywords or A/B variants.
Is my URL stored anywhere?
No. The link is assembled in your browser and nothing is sent to a server.
Do this — and everything after it — inside the product
Social Media Digital Marketer plans, generates, approves, schedules and publishes across every channel, in your brand voice. Free tools get you started; the product keeps you going.