Engagement rate calculator
Enter your followers and interactions to get your engagement rate as a percentage, plus a plain-English read on where it sits against typical benchmarks.
Three steps, no learning curve
Enter your follower count
Use the audience size for the account you are measuring.
Add the interactions
Likes, comments, shares and saves for the post or period you care about.
Read your rate
You get engagement rate as a percentage, plus a plain read on where it sits.
Get more out of it
- Engagement rate by followers is the common yardstick, but rate by reach is fairer for accounts with lots of non-follower views.
- A rate around 1–3% is typical on larger accounts; smaller, tighter audiences often run higher.
- Compare a post to your own average before comparing it to anyone else’s — context beats benchmarks.
Questions about this tool
Which formula does this use?
Engagement rate by followers: total interactions divided by followers, times 100. It is the most widely quoted version and the easiest to reproduce.
What counts as an interaction?
Likes, comments, shares and saves. Add whichever your network reports. The calculator simply totals what you enter and divides by followers.
What is a good engagement rate?
It depends heavily on network, niche and audience size. Use the calculator to track your own trend over time rather than chasing a single universal number.
Do this — and everything after it — inside the product
Social Media Digital Marketer plans, generates, approves, schedules and publishes across every channel, in your brand voice. Free tools get you started; the product keeps you going.