A Story is an ephemeral, full-screen vertical post — photo or short video — that vanishes after 24 hours unless saved to a highlight. Pioneered by Snapchat and now on Instagram, Facebook and more, Stories are casual, frequent and interactive, sitting at the top of the app where habitual visitors look first.
Stories matter for depth rather than reach. They reach mostly your existing followers, so they are where you nurture the relationship: behind-the-scenes moments, quick updates, polls, questions and countdowns. Interactive stickers make them a fast, low-friction way to gather feedback and drive replies.
Use them daily to stay top-of-feed, add polls, quizzes and question stickers to spark interaction, and use link stickers to send viewers to a page or product. Save your best sequences as highlights so new visitors can find your evergreen essentials.